Mr. Aryan Shende – Digital Growth Case Study

Mr. Aryan Shende built Velvitos around a very specific feeling. Every cup should feel like a gentle pause. That is the tagline, and anyone who has sat inside Velvitos knows how accurately it describes the experience. The coffee is taken seriously here. The thick shakes are the kind that earn repeat visits. The focaccia sandwiches, the peri peri fries, the truffle fries with their aromatic herb finish, every item on the menu is thought through. The interiors make you want to put your phone down and just be somewhere for a while. The problem was getting someone in Chaoni or across Nagpur to walk through the door for the first time. Velvitos had the product to back up any expectation. What it did not have was a way to show that product to someone scrolling through options on Google Maps or Zomato before deciding where to go. For a new cafe competing in a city with no shortage of coffee options, the discovery window is narrow. Someone searching for cafes in Chaoni or coffee shops near Raj Nagar will look at photos for about three seconds before moving on. If those photos do not communicate quality and atmosphere immediately, the moment is gone. Mr. Aryan knew Velvitos needed a visual presence that matched what he had built inside.

Digiscale came in with three services that transformed Velvitos' online presence from invisible to irresistible.

First was Professional Photography. Digiscale shot the Velvitos menu and interiors with genuine care for what makes the cafe what it is. The specialty coffees in their cups, the thick shakes in their generous pours, the focaccia sandwiches showing off their fillings, the peri peri fries with their colour, the truffle fries with their elegance, and the cafe interiors with their warm, unhurried atmosphere. Every photo was composed and lit to make someone pause mid-scroll and think about whether they had somewhere to be that evening. These photographs are now live across Velvitos' Google Business Profile and represent the cafe exactly the way it deserves to be seen.

Then Digiscale executed a complete Google 360° Business Shoot of Velvitos and published an immersive virtual tour on the Google Business Profile on Google Maps. Now anyone searching for coffee shops in Chaoni, cafes near Police Talav Nagpur, or good coffee in Raj Nagar can virtually walk through the entire cafe before deciding to visit. They can feel the space, choose their spot, and arrive already in the right headspace for a gentle pause.

A Smart Review Stand was installed at the cafe, equipped with Google Review NFC and QR. Every customer who finishes a thick shake or a cup of coffee and leaves feeling exactly as good as they expected is now one tap away from telling everyone about it.

The three services worked together in a way that multiplied each other's impact.

The Professional Photography gave Velvitos a Google Business Profile that stopped people mid-scroll. The food and drink photographs communicated quality and care at first glance, and the interior photographs showed a space that was genuinely worth going to. Profile visits increased and so did clicks for directions from people discovering Velvitos online for the first time.

The 360° Virtual Tour gave potential customers the one thing photographs cannot: the sense of actually being in the space. For a cafe whose entire identity is built around a certain feeling and atmosphere, the ability to communicate that feeling virtually before a customer even walks in is an enormous advantage. People came in having already decided they liked it. The first visit felt like a return.

The Smart Review Stand turned happy customers into a steady stream of public advocates. Every satisfied coffee drinker who would have meant to leave a review and forgotten about it by the time they got home now left one while still at the cafe. The growing review count improved Velvitos' visibility on Google Maps and gave the social proof that every new customer looks for before trying somewhere new.

Mr. Aryan Shende built something genuinely worth visiting. Digiscale made sure Nagpur knew about it.

You can explore the Google 360° Virtual Tour directly here: https://www.google.com/maps/place/Velvitos/@21.1743496,79.0709022,3a,75y,40h,90t/data=!3m8!1e1!3m6!1sCIABIhB0nspEQ-M5jcFprKihI9j6!2e10!3e11!6shttps:%2F%2Flh3.googleusercontent.com%2Fgpms-cs-s%2FAFP8RcNjmYzyh55W0ErjThkNa_PsFbLKqAPe_eW5jA95nwAFMIxJl8U7VeMSdmxX1tk6ihCDqCfyROBnHBHvBortLXjsFeZ1ode4a_eRzegAtBuh_6RgX23zFNadkz1Ymg0enFyFDAZdD2JCZ6uU%3Dw900-h600-k-no-pi0-ya40-ro0-fo100!7i7680!8i3840!4m9!3m8!1s0x3bd4c1004dbfc20b:0x803797974a588e11!8m2!3d21.1743289!4d79.0709234!10e5!14m1!1BCgIgARICGAI!16s%2Fg%2F11yrj48jjk?entry=ttu&g_ep=EgoyMDI2MDcxNS4wIKXMDSoASAFQAw%3D%3D